Panelists:

Jackie Farrar is a retail design and development expert, with a 25-year career leading teams and delivering retail spaces around the world, such as Nike House of Innovation in NYC, Shanghai and Paris. In her current role as head of retail design & development, Jackie is focused on building her new org and operationalizing store design and construction for the Google Retail program.

James O'Kane is DGTL's creative technologist. James and his team provide their clients with partnership in human centered design and technology integration. Throughout his career, James provided continuity from concept to completion, becoming a valuable collaborator for clients and partners, and focusing on the application of various disciplines to solve design challenges.

Pamela O'Kane is the founder and managing director of DGTL ,providing the team with leadership based on her career in product development, creative, production and strategic business planning. Pamela founded DGTL in 2017, allowing her to apply her experience in tackling technology challenges in experiential marketing.

Liz Wilson, ’91, is a dynamic product leader with over 20 years of global expertise in the active and outdoor apparel space and a passion for building brands. Liz understands what drives consumer brand loyalty and has a track record of creating product-led disruptions in both large and mid-sized global brands. She exemplifies love of product and is driven to provide an outstanding consumer brand experience while achieving strong financial results. Liz is currently senior vice president of global product creation at Outdoor Research, where she has driven innovation and technical solutions for a demanding audience. Liz holds a B.S. in Merchandise Management from Oregon State University.